As part of the continuing strategy to develop the overall cycling market, Specialized dealer, Boneshakers will be opening the sixth Concept Store in the UK. Located in the centre of Harrogate the store will occupy 3,000sqft of prime retail space.

Bill Cunningham, owner of Boneshakers has recognized the commercial opportunity as well as the business model that focuses on professional design, clean aesthetics and bold merchandising. Bill has 7 years of experience as a retailer of Specialized products.

“This is an exciting opportunity to ensure the continued growth of the business, working in partnership with a brand that is both innovative in terms of product development, and in terms of its proactive approach to the market. We are particularly looking forward to being able to represent the Specialized brand on a broader basis given the prime retail space available” says Bill Cunningham.

The store promises to provide an innovative retail experience to best serve core cyclists as well as welcoming new cyclists in a professional, elegant and non-intimidating environment. Our goal is to align this experience with those of other premium brands on the high street.

Richard Hemington, Managing Director of Specialized stated, “We are very excited to open a store in the Spa town of Harrogate which is recognised as a key destination town in this region. It is a great opportunity for both Specialized and Bill Cunningham who has long been a committed retailer of the Specialized brand. The location in Harrogate provides the perfect environment for a Concept Store”.